What stays known
The operating platform
- Current Brickell gel cleanser base
- Existing compounding and fill family
- Current exact 3.4 oz / 100 mL operating format
- Existing modular active-addition precedent
Daily Face Wash · Working product decision
Use the cleanser Brickell already knows how to make.
Keep the current gel platform, give it an Acadia scent, and use the existing hyaluronic-acid version as the first product candidate. That is a controlled adaptation—not months of new cleanser development.
Confirmed in current Odoo evidence
Recommended Acadia direction
Exact release held
Recommended drop-in
Same gel base. Existing HA add-in. New scent.
Current Brickell records show both the regular Clarifying Gel Face Wash and another active face wash that already combines the same gel base, an existing hyaluronic-acid serum, and a separately added scent.
What becomes Acadia
The customer experience
- Quiet cedar / green citrus scent
- Hyaluronic-acid ingredient story
- STEP 1 · AM + PM role
- Warm-white Acadia package and routine system
Three fast bench choices
One control, one recommendation, one challenger.
Joe controls the exact formula and process. These are the three questions worth answering—not an open-ended R&D program.
A · Fastest fallback
Scent change only
Current gel base plus the new Acadia fragrance. If the other additions cause trouble, this preserves the fastest launch route.
B · Recommended
Existing HA architecture
Use the same base + existing hyaluronic-acid serum structure Brickell already runs, then change only the scent.
C · Only if worth it
Niacinamide + B5
A recognizable alternative story, but it creates more formulation work. It should not delay Batch B unless marketing expects a material benefit.
Working five-product platform map
Four drop-ins. One controlled cleanser adaptation.
The goal is not to sprinkle ingredients into everything. Use the current formula when it already gives us a clear story; change only the package, scent, or one low-risk input when the commercial value is real.
01
AM + PM
Daily Face Wash
Current gel cleanser platform and current HA-serum add-in precedent.
Acadia change
New quiet cedar / green citrus scent; existing HA architecture is the recommended bench candidate.
Short adaptation
Keep scent-only as fallback.
02
AM
Vitamin C Serum
Current unscented Repairing Vitamin C route.
Acadia change
Package and brand only. The current formula already contains a recognizable stabilized-vitamin-C and HA story; no new active needed.
Formula drop-in
Exact identity and claims held.
03
AM
Daily Moisturizer
Current unscented Daily Essential Face Moisturizer route.
Acadia change
Move the existing bulk into a working 15 mL monthly pack. Do not add actives until Joe retrieves the controlled bulk specification.
Formula drop-in
Package trial required.
04
PM · Gradual start
Retinol Serum
Current unscented Retinol Facial Serum route.
Acadia change
Use the existing formula unchanged in the working protective 5 mL monthly pack. Retinoid identity and strength are formula-defining—not sprinkle-in territory.
Formula drop-in
Strength, directions, and pack held.
05
PM
Night Face Cream
Current unscented Revitalizing Anti-Aging Cream route.
Acadia change
Use the current richer cream unchanged in a working 15 mL monthly pack. Start fragrance-free; the routine does not need five competing scents.
Formula drop-in
Tube dispense and evacuation required.
Current evidence boundary: These are working source-platform selections from read-only Odoo BoMs and manufacturing history. They are not Acadia formula releases. Joe/Product must confirm the controlled RP/RT identities, exact specifications, rights, process, package fit, testing, labeling, claims, and final fills.
Working sell story
Product proof without ingredient theater.
STEP 1 · AM + PM
Daily Face Wash
A clear daily gel cleanser with hyaluronic acid, built for the first step of both your morning and evening routine.
Working copy only: The exact Acadia formula, sensory result, directions, ingredient list, and claims still require Product/Quality release.
30-DAY ROUTINE01
100 · 10 · 15 · 5 · 15 mL
One monthly kit. Three identical kits in the quarterly shipment. Final container forms remain held.
What Joe actually needs to answer
A short controlled adaptation—not a blank sheet.
01Confirm the controlled baseResolve the current RT/RP formula-code relationship and pull the released specification.
02Bench the three candidatesCompare pH, viscosity, clarity, odor, foam, rinse, afterfeel, and pumpability.
03Reject quicklyDrop any version that meaningfully moves the base or creates process/dispense trouble.
04Release the winner correctlyRun the Quality-approved stability, micro/preservation, package, line, safety, and claim review.
Rule for all five products
Use the closest proven formula. Change only what earns its complexity.
Vitamin C and retinol are formula-defining, so use the proven platforms essentially unchanged. For this launch, the moisturizer and night cream should also remain formula drop-ins; package qualification is enough work.
Next product task
Build one five-row platform map: exact current analog, bulk/formula identity, existing package/process, current evidence, proposed Acadia change, and estimated release burden. Unknowns stay blank.